If you ask a dozen different business experts about how important branding is, they’ll probably agree it’s an essential part of any business strategy. If you ask those same experts for the best way to manage your brand, you’ll probably get twelve different answers.
Some of the answers might be about advertising strategies or social media engagement. Others could be about prioritizing customer service, building relationships with the press, or partnering with a non-profit.
While those things are important, they aren’t necessarily addressing the root of what matters. Delivering Happiness believes a company’s brand and culture are two sides of the same coin. The best way to build a brand for the long term is by building, scaling, and sustaining a culture that reflects values you can truly commit to. That knowledge shapes every decision we make. [Read more…]