Working with Zappos.com CEO Tony Hsieh and his valued advisor and Delivering Happiness co-founder Jenn Lim on radical mentoring sessions has been a wild ride, and I’ve learned more than I ever thought possible. One thing that Tony and Jenn shared with me is their list of 10 Lessons Learned that they wish they had figured out earlier on. I’d like to share three of those lessons with you now: [Read more…]
As entrepreneurs, we find their stories equally inspiring and intimidating. Like every other business owner with a dream, they started at the bottom. So how did they get to the top? The answer: they had help from people who’d been there before — mentors they trusted to show them the ropes, answer the questions and guide them towards the right decisions.
Our society recognizes the value of education, but there are few educational opportunities for entrepreneurs that speak directly to their unique needs (ie: all the intangible skills it takes to run a business, like reading people in a meeting, negotiating and weeding through different people and talents to find just the right one). Mentoring is the closest thing we have, and it’s as important today as ever. [Read more…]
Dan Epstein of Resource Pro visited BEN HQ recently, and I had a chance to speak to him about improving productivity, his sales process, and entrepreneurship, among other things. Resource Pro is based in New York and China, and they strive to help their clients drive sales through improving their operational effectiveness. They do this through consulting and training, process outsourcing, and the use of analytics.
Although Resource Pro focuses on insurance organizations, Dan’s thoughtful approach to business applies to just about any field. Here’s what he had to say: [Read more…]
Mad Men’s Don Draper would hardly recognize the advertising landscape today. The print and television campaigns he specialized in are quickly losing prominence thanks to the growth of digital marketing and social media. It’s probably for the best that Sterling-Cooper-Draper-Price aren’t a real agency; their name is a bit too unwieldy to fit in a hashtag. Advertising outfits these days need to be adept crafting their message for a digital market.
Recently, I had a chance to speak to Matt Cronin of House of Kaizen, a digital performance marketing agency. House of Kaizen helps consumer-oriented businesses gain customers through the internet, through exclusively digital media. An entrepreneur since 2001, Matt shared with me his thoughts about the rise of digital advertising, the shift in skillsets brought about by the drift to digital media, and the challenges faced by digital advertising agencies.
Here’s what Matt had to say: [Read more…]