I know a thing or two about mistakes. Heck, we made more mistakes in our first five years than most businesses make in a century. We were a couple of kids living half the time out of a van; not everybody is Warren Buffett right out of the gate!
And if there’s one thing I learned from those mistakes… actually, scratch that. There’s no one thing I learned from those mistakes. I learned a ton of things from them! I can look back on every mistake and pull out the lesson. And boy, what a lesson some of them were. For example, when we first started doing trade shows, we were eager to let everyone know that it was our grand opening – until one of the other vendors pointed out that nobody is keen to buy an untested product, so maybe we shouldn’t be announcing that we had no experience. [Read more…]